#GWA2018 Education | Roundtable Topics
Monday, August 13 | 3:30PM - 4:30PM
Roundtable Topics are fast-paced education sessions, allowing attendees to rotate to different topics every 15 minutes. Keep an eye out for more information on this great educational opportunity!
The Consumer Journey and Where a Writer Fits In
Mason Day & Seth Reed
Rapid changes in technology are changing the ways consumers interact with the world around them. Consumers don’t take in information in the same formats that they used to. They have different questions, and need different resources. Where does the modern Garden Writer fit into that situation? We’ll help to provide that answer by highlighting consumer searches and questions to get to figure out just what consumers are looking for when it comes to the trusted gardening resource… YOU!
Mason and Seth are the cofounders of the mobile platform GrowIt! Their app allows people to connect and share information on plant and gardening related topics in the digital age. They specialize in consumer data capture for the benefit of the Green Industry.
Stop Working for Free!
Garden communicators are worth their weight in gold, but, they seem to be happy getting free steer manure instead - and we know where manure comes from. You can't make your mortgage payment nor feed your family with product. Nick will discuss negotiating skills that will get you money...and product.
Nick Federoff has been keeping Things Green since 1988. He is the resident garden expert for CBS|KCAL 9 News, in L.A.; host of a 6-day a week, 30-minute TV show on flagship station PBS|KLCS-TV; and, host of a weekly 2-hour syndicated radio show.
Garden Tours: Organizing, Impacts on Community, and Inspiration
Presentation of logistics of organizing a garden tour (volunteers, ways of funding, promotion, garden soicitation); Impact on its community (walkability, visibility, potential economic impact); and Inspiration (neighborhood beautification, invigoration, and rejuvination).
Jim is a garden tourism consultant, and past president of Garden Walk Buffalo, America’s largest garden tour. Jim is VP of Gardens Buffalo Niagara, which organizes and promotes 20+ regional garden tours, a garden art sale, bus tours, and Tours of Open Gardens He was integral in the planning of the 2017 GWA Conference in Buffalo, the 2010 Garden Bloggers Fling in Buffalo, and has p[resented at America In Bloom’s 2015 Conference s well as the International Garden Tourism Network's North American Conference. On behalf of Garden Walk Buffalo he has accepted the “Promotion of the Year from the International Garden Tourism Conference; a Visit Buffalo Niagara Beacon Award; and a “Friends of Architecture Award” from the American Institute of Architects Buffalo Chapter.
We Took Up the Mentoring Challenge--How Mentoring Can Change Your Life
Eva Monheim & Teresa Woodard
Peak inside a successful mentoring relationship that started three years ago at a GWA conference as Eva and Teresa cleverly illustrate how their relationship has sustained them through the highs and lows of their careers. They'll offer tips for finding a mentor, initiating a relationship, sharing connections, setting goals, maintaining accountability, providing perspective, offering encouragement and celebrating success. Click Here for Session Handout
Eva Monheim has written over 100 articles for publications which include: Better Homes and Gardens, Green Scene, The American Gardener, The Philadelphia Inquirer, and many more. Her design creations have been featured in syndicated garden columns and she has shared her creative design tips on GardenSMART TV, KYW-TV and KYW-Radio.
Teresa Woodard writes lifestyle features for regional and national magazines. She won GWA's 2016 Gold Award for Magazine Writing. She also is an award-winning Ohio Master Gardener Volunteer, a judge for America in Bloom and co-author of blog book Heartland Gardening.
Ebooks: Good News and Challenges
While ebooks have opened up a world of possibilities for writers, they also have their pitfalls — and sometimes even pratfalls. The good news is that now, with the right blend of talent, ability, and market sense, you can put your written vision into words — and not only have artistic control but also earn a king’s share of royalties. The trick is in doing it correctly, and there are plenty of challenges along the way, from cover design to editing/proofreading to formatting to understanding the potential audience to the biggest hurdles of all — getting publicity, readers, and sales. This workshop will provide not only an overview of the process but also a step-by-step guide of what to expect (and avoid).
Sandra Gurvis (www.sandragurvis.com) is the author of sixteen commercially published books and hundreds of magazine articles, including MYTHS AND MYSTERIES OF OHIO, OHIO CURIOSITIES, (2nd ed) and a collection of essays and shorter works, CONFESSIONS OF A CRAZY CAT LADY. Her second novel, COUNTRY CLUB WIVES, originally published on Kindle, was later published in paperback by Loconeal then briefly optioned as a TV series by Insight Productions (Canada).
Producting a Successful Public Seed Exchange Event
“Producing A Successful Public Seed Exchange Event” will inspire even the most inverted plant lovers that they too can host an effective, fun plant-sharing opportunity. Follow the ‘seed packet trail’, from the planning stages to ‘seeding positive opportunities’ into the communities you all are from. Learn how to effectively connect your event with the community, and make it addictively entertaining for all ages with neat ideas for audience participation activities, learning opportunities, and contests. Find out how to market to today’s general public and tie-in diverse, local non-profit organizations that can help you maximize the event’s community outreach.
Willow Oaks Country Club Horticulturist, Paul Haden, finds new ways to engage the public, having produced the inspirational Central Virginia Seed Exchange event and now managing the venue’s new All-America Selections Display Garden. The native Virginian and VA Tech graduate has professionally designed, installed, and maintained estate gardens, and helped to manage high-end events within them, since 1999. Haden now lives with his family at the Fife Corner Orchard in Goochland County.
Design a Rewarding Internship Program
Louise Clarke & Kathy Jentz
Give back to your community and help grow your business by taking on interns. Kathy Jentz oversees journalism interns at Washington Gardener Magazine and Louise Clarke mentors horticultural interns at the Morris Arboretum. Kathy and Louise will walk you through the steps of creating and running an internship program that is a win-win for both you and your interns. They will compare and contrast their two programs and also address the legalities of running an internship. Click Here for Session Handout
Kathy Jentz is editor and publisher of Washington Gardener Magazine. She is currently the Green Marketing (social media) columnist for the Mid-Atlantic Grower newspaper. She also edits the quarterly Water Garden Journal, the official publication of the International Waterlily & Water Gardening Society.
Louise Clarke is a garden writer, lecturer and self-proclaimed plant geek, Clarke has been digging in the dirt since childhood. As a degreed horticulturist at Morris Arboretum, she has developed expertise in woody plants, perennials and green roofs.
Raingardens & Green Infrastructure - Opportunities and Challenges
Raingardens and green infrastructure (GI) offer innovative solutions for managing stormwater, and are being used by cities here and abroad. Homeowners, too, are starting to embrace these “nature-based systems”. How do they work – or DO they work? What exactly does “green infrastructure” mean, and how can one make wise choices? What are some of the less-known benefits and challenges? Sabrena Schweyer, of award-winning design firm, Salsbury-Schweyer, Inc, will share insights from her experience helping homeowners, cities, and organizations succeed with green infrastructure. Join the discussion and become more eco-aware.
For 20 years Sabrena Schweyer has been transforming landscapes and lives through award-winning firm, Salsbury-Schweyer, Inc. Known for creating serene, sophisticated spaces, Sabrena is also considered a thought-leader in sustainable landscapes. She is a certified designer, permaculturist and recipient of “Leadership in Landscape Sustainability”, an international honor. Sabrena and her partner, Samuel Salsbury, FAPLD, work and speak regionally and nationally, helping homeowners, organizations and professionals create landscapes that are ecological and healing for all.
Better Tools, Better Trees, Better Benefits
With a few clicks, you can use free analysis tools from the U.S. Forest Service to plant the right tree in the right place and maximize benefits. In this round-table discussion, Al Zelaya will teach you how to use i-Tree, i-Tree Species and i-Tree Design. With science on your side, you'll maximize your tree's benefits-like carbon sequestration, energy reduction, air pollution removal and storm water management. Trees will play an important role in mitigating the impacts of climate change, and now more than ever, you need a tree that can work its hardest for you.
Al Zelaya has over 15 years of experience working in urban forestry, arboriculture and natural areas management at the state, county and local levels. Since 2008, Al Zelaya has worked as an urban forester in Chicago at The Davey Institute, the company's premier research, development and innovation division. His responsibilities include development, research, training and providing technical support for domestic and international i-Tree projects. Zelaya is also an International Society of Arboriculture Certified Arborist®.