CareerNext Summit 2017 | "Marketing to Southern Gardeners" with Jessica Callahan
Marketing to Southern Gardeners
We believe garden communication is about making consumers interested and successful in the garden. This requires us to provide ideas, resources and the knowledge to make people less intimidated in the garden. We live in a fast paced world and people are looking for ways to slow down and get self-satisfaction in something other than their smart phones and outside of work! Gardening is a way to unplug, take a pause, and relax. This can appealing to all ages, genders, and socioeconomic groups. We work to market to our consumer base through print and digital media, each piece providing resources and tools to make gardening less intimidating and more fun. Gardening projects can be enjoyable both in the doing and in the completing. People are drawn to outdoor living, connecting with nature, and beautification. Gardening is an answer to this all... we just have to provide the ideas and resources to make people successful.
Plant Development Services, Southern Living Plant Collection and Encore Azalea
Jessica Callahan is the social media and web content manager for PDSI, managing the accounts for the Southern Living Plant Collection, Encore Azalea and the Sunset Western Garden Collection. Jessica has ten years of experience managing communication plans for national non-profits and higher education institutions, having worked for the NCAA, United Way, March of Dimes, Purdue University and University of South Alabama. Today, we rely on Jessica (and our team of writers and editors) to produce compelling content that engages your audience and to implement social and web content strategies across multiple platforms.