Mary-Kate Mackey & Kathy Jentz
GWA 2017 Annual Conference & Expo
Learning Session Presenters
Kathy Jentz & Mary-Kate Mackey
Words & Pictures - Sure-fire Tips to Writing Winning Headlines and Captivating Captions
Monday, August 7 2017 8:30 - 9:30AM
Ever find yourself stumped for a catchy title? Do your photo caps lack zing and verve? We will cover the do’s and don’ts of crafting tight headlines and enhancing pictures with words, including brief hands-on exercises. Whether you’re naming a blog post or captioning a garden center newsletter, these techniques will allow you to pull in readers—every time you write.
Kathy Jentz is editor and publisher of Washington Gardener Magazine. A life-long gardener, Kathy believes that growing plants should be stress-free and enjoyable. Her philosophy is inspiration over perspiration.
She is currently the Green Media columnist for the Mid-Atlantic Grower newspaper, where she does a great deal of hand-holding and coaxing to get independent garden centers, plant breeders, and other horticultural businesses to join the social media revolution and maximize their online brands.
She also edits the quarterly Water Garden Journal, the official publication of the International Waterlily & Water Gardening Society.
Kathy’s work has been featured in numerous area publications including the Washington Examiner newspaper, Pathways Magazine, and Washington Women magazine. In addition, she appears on regular gardening guest spots on Channel 9, Channel 4, and WAMU radio in Washington, DC.
Mary-Kate Mackey’s latest book is Write Better Right Now—The Reluctant Writer’s Guide to Confident Communication and Self-assured Style (Career Press). A GWA award-winning writer, she has taught at the University of Oregon’s journalism school and spoken to GWA members on a variety of writing topics. Her work appears in numerous national and regional publications. Online she writes for the U.S. Hartley-Botanic website. Find her at www.marykatemackey.com.
- Write Better Right Now—The Reluctant Writer’s Guide to Confident Communication and Self-assured Style (2016 Career Press)
- Sunset’s Secret Gardens (with Kathleen Brenzel) (2006 Sunset)
- Gardening in the Northwest & Sunset Western Garden Book – Contributor