#GWA2017 Education | Roundtable Topics
Saturday, August 5, 3:00 - 4:00PM
Behind Plant Basics: Add Some Fun to Your Plant Posts
The printed page will never die, but digital information is the new standard. Learn from horticultural great, Allan Armitage, how to create fun, interesting posts to get your followers engaged.
Career Checkup: Time for Your Annual Exam!
Karen Chapman, Le jardinet
Our lives and careers change and evolve, often in ways we neither planned nor imagined. Without a regular re-assessment of our business goals and strategies what was once a thriving and rewarding profession can become both disheartening and laborious with an insufficient return on our investment of time and resources. Career Checkup will teach you what to assess, how to evaluate results and what to avoid. I will cover three key aspects to review annually, leaving you with a practical punch list and putting you back in charge.
Go Live! Music in the Garden for Your Next Event
Elizabeth "Beth" Clark
You’ve planned the setting; now for some sound design. Hear fresh ideas for going really wireless with beautiful live music that invites guests to drift through your garden. Live music is a perfect backdrop to homegrown weddings, community garden tours and special events at botanical gardens. Take away practical tips for selecting period or themed music, and for hiring and placing musicians throughout your landscape. Whether you write for a community newspaper or blog on a global scale, you can energize your audience to unplug outdoors with live music.
Are You Answering the Right Questions?
Mason Day & Seth Reed
The GrowIt! guys bring you top tier consumer data! Straight from their new Question and Answer feature, they fill you in on the exact questions that consumers are asking the most. Utilize this information to climb the search ladders and deliver the content people want the most.
Pruning the Page: Getting Your Work Ready for PublicationGo Live! Music in the Garden for Your Next Event
Effective editing helps writers protect their authentic voice while maintaining credibility. Presentation will address basic expectations, common pitfalls, and various strategies to assist the writer in consistently producing work that is clean, clear, and concise while expressing themselves in their own unique style. Professor DeSormier will cover writing for different audiences, punctuation, rules of grammar, word choice, sentence construction, sensory vs. technical styles, media formats, major mistakes, and expectations of an editor. Handout provided.
More Than a Garden
When is a garden more than a garden? When we let the colors, scents, sounds and energy of the garden arouse our senses, stir our imagination and lift our spirits. Illustrated with beautiful images, you be inspired to explore everyday garden elements with a fresh perspective. When I am facing writers' block, I grab my camera and head out into the garden in search of inspiration. Spring, summer, autumn or winter - the garden never lets me down.
From Beyonce to Bee Balm: Connecting Garden Communications with a Broader Audience
How can we as garden communicators reach out to a more diverse and urbanized audience? How can we rally young people who have short attention spans, or inspire professionals who have none at all? We all know how hip gardening is, but how do we translate this message for people who are afraid of dirt? In this roundtable, we'll gather and share resources on how to broaden our appeal as garden communicators. And, we'll brainstorm creative ways to integrate our message into the most captivating themes and storylines of today. Bring your creativity!
Gardening at Frank Lloyd Wright Designed Graycliff Estate
Graycliff was the Lake Erie summer home of the Martins(Darwin Martin House), and designed by Frank Lloyd Wright in 1927 for Client Isabelle Martin . The Graycliff landscape not only has a FLW designed layout of buildings and grounds, it had highly developed gardens designed by well known Landscape Architect, Ellen Biddle Shipman. With historic and current photos Horticulturist Nell Gardner will tell you the story of the restoration of the flower borders, harvest gardens and living spaces of this 8.5 acre estate.
Tying the Benefits of Horticulture Into Non-Hort Businesses as a Marketing Tool
Interactoins with plants, and nature in general, have positive physical and mental health benefits. Encouraging non-agricultural industries to co-mraket the many benefits of installing/preserving natural environments as they participate in these enhancements, the 'green industry' will read a broader audience, creating more demand for our products/services. Industries, such as railroads and manufacturers, are starting to strategically market themselves as 'green', touting their ability to help our environment by planting trees, water filtration gardens, green walls/roofs, etc., while increasing the daily quality of life of those who use the spaces enhanced.
Living the Language
"Living the Language" is my invitation for you to join me on the adventure of writing in English. I will discuss with you the challenges I experience as a person whose English is a second language. You will know something about me when I say to myself "think English". The expressions in my presentation are not a complaint, but rather my ways of exploring the English language.
What is NICH and How Can I Help?
Let’s grow gardening! Have you heard about the National Initiative for Consumer Horticulture called NICH (pronounced like pitch). It’s a new grass roots movement to encourage more people to garden and stimulate economic growth in consumer horticulture. NICH needs help from garden writers to create a unified voice to increase the demand for gardening -- from horticultural grants at universities to attendance at public gardens to foot traffic in garden centers. As you well know, growing the number of people who garden and spend money in the industry will mean more jobs and opportunities for garden writers.
A Portable Garden, for a Mobile Life
With people renting at historic highs, more people living in urban areas and baby boomers looking to downsize, gardens need to adapt to the new mobile, small space lifestyle of the modern gardener. I’ll talk about the plant varieties for small space gardening, tools and products that can easily be brought to your new home and techniques that will make the portable garden efficient, productive and easy to maintain and move.
Directions and Trends in the Orchid World
We will analyze and discuss coming trends in the USA and international orchid market. Topics such as the emerging medicinal, food, and pheromonal orchids coming to the marketplace etc.
Landscape Renovation: Turning Your Tired Yard into the Garden of Your Dreams
Many homeowners know that they want to make changes in their landscapes but don’t know where to start, what questions to ask, or what they don’t know that they need to know. Bobbie will lead them through the process of setting goals and budget, assessing their landscapes (both hardscape and plants), and guiding them through the process of realizing their plans.
Open Raised Bed Vegetable Gardening
PowerPoint presentation and discussion of open (not boxed) raised beds for maximizing food production in a small area. Open raised beds have been used for several thousand years. Modern application was codified by Alan Chadwick, a disciple of Rudolph Steiner in the 1960's while at UC Santa Clara. The presentation covers setting up beds, planting guidelines for various crops, and the sustainable advantages to this approach.
From Hobby to Career: How Garden Communicators Can Help Bridge the Gap
As interest grows for plant-based movements such as farm-to-table, urban agriculture and school gardens, we are not seeing the same growth in young people interested in careers in horticulture. University horticulture programs are shrinking and horticulture companies are challenged to fill their open positions. Seed Your Future is a movement created to promote horticulture and encourage people to pursue careers working with plants. We conducted research to learn why youth are not pursuing careers in horticulture – we will share what we’ve learned. We’ll also discuss strategies garden communicators can use to help bridge the gap from hobby to career.
Dr. Allan M. Armitage is an emeritus professor of horticulture at the University of Georgia. He is the author of 14 books, dozens of academic papers, thousands of articles, online classes and his garden app. He speaks throughout the world and consults with major businesses in North America.
Karen Chapman, Le jardinet
For English born Karen Chapman gardening is a way of life, yet professionally, her science degree led to a career in cancer research, supplemented by teaching music while juggling motherhood. After moving to the PNW in 1996 she worked in a nursery before establishing her landscape design business Le Jardinet. Today she writes gardening articles, has co-authored two books and is currently working on a third. The only thing that has stayed constant is her passion for plants and people. Books Published: Fine Foliage (St. Lynn's Press, 2013), Gardening with Foliage First (Timber Press, 2017).
Elizabeth "Beth" Clark
Beth Clark, freelance garden writer/editor, grew up in a musical family near Chicago, where she also developed a love of gardening at her mother’s side. She began her journalism career at the Chicago Daily News and has served as an editor and freelance writer for regional gardening publications in Texas and North Carolina. She currently teaches journalism at Texas State University, where she enjoys live performances of jazz, blues, mariachi, classical, contemporary and world music. Book Chapters Published: San Antonio: Our Story of 150 Years in the Alamo City (San Antonio Express-News/ Trinity University Press, 2015) "The “New” Witte Museum", Growing Fruits & Vegetables Organically (Rodale Press, 1994), Chicago Botanic Gardens Encyclopedia of Gardens-History and Design, Vol. 2 (Fitzroy Dearborn, publishers, 2001) "Milotice, Czech Republic".
Mason Day & Seth Reed
Mason Day is the Co-Founder of the brand new mobile application: GrowIt! After graduating from Cornell University in the fall of 2012, Mason started with Ball Horticultural. After being brought on to manage Ball Horticultural’s social media profiles (Wave and Burpee Home Gardens), Mason started researching different ways to market to Millennials. He started his own blog to help bring other members of the industry into the age of social media and mobile technology. In the summer of 2014, Mason used his knowledge of Generation Y, Social Media, and Marketing to launch GrowIt!, a social gardening application which aims to inspire future gardeners.
Seth Reed started his Horticultural path when he was 15 by getting a summer job at a local garden center. From there his passion for learning about plants began to thrive. Seth went on to achieve his horticulture degree from the University of Illinois. During school he co-owned a landscape company and took advantage of leadership opportunities within student horticulture groups. After school Seth joined Ball Horticultural Company where he was a Perennial Business Manager working with Darwin Perennials and later joined the Burpee Home Gardens marketing program where he consulted with both Growers and Garden Centers. Shortly after meeting Mason Day the two of them started brainstorming on how to engage the next generation of gardeners.....from there GrowIt! was born.
Tony DeSormier, a Master of Liberal Studies graduate of Rollins College (Winter Park, FL), is a professor of humanities for Valencia and Seminole colleges and a former award-winning editor and print journalist. Whether working on a publication or with students, Professor DeSormier’s editing skills have been instrumental in helping would-be writers find their authentic voice. Preferring to have a landscape that doesn’t require mowing, Professor DeSormier is an avid gardener of tomatoes, peppers, and herbs.
Theresa Forte is a garden columnist, avid photographer and enthusiastic speaker with a passion for gardens that reflect the changing seasons with grace. Her weekly garden column, now in its 19th year, appears in Postmeda newspapers across the Niagara Peninsula. Her beautifully illustrated lectures and workshops have inspired garden and photography enthusiasts across southern Ontario and beyond.
Christopher Freimuth is the director of CF Gardens, a landscape design and management firm based in New York, NY. When not rendering, installing and tending urban gardens, he is busy writing about plants and people for online and print publications.
Nellie Gardner grew up on a substance farm on Cape Breton Island, Nova Scotia, and with no money and no formal high school education, she worked her way through Nove Scotia Agricultural College & Cornell University Agricultural College. She has worked for Cornell Cooperative Extension, ran a successful flower farm for 25 years, flower fields, and is now the horticulturist in charge of the landscapes at Greycliff and Darwin Martin House.
A native Virginian, VA Tech alumnus Paul Haden is owner of the Fife Corner Orchard. Paul spent over a decade as the live-on-site Chief Horticulturist at Harleigh, a private estate in Oxford, MD before moving home to Richmond, VA to build a noteworthy Horticulture program at Willow Oaks Country Club. Books Published: Willow Oaks Wildflowers (2016 Edition), Willow Oaks Horticultural Highlights (2016 Edition).
I have a passion for Ecotourism. This passion has brought me the greatest reward of pretune talking and diary writing. When the door for an opportunity opened, I accepted the position of Editor of Gardens Manitoba Newsletter - The Leaflet. Although I am not professionally trained as an editor, this does not diminish my passion for editing of writing. For that reason, I do this on a volunteer basis. I enjoy a sense of accomplishment when the new editor is published.
Suzi McCoy, president Garden Media Group, the leading PR & marketing firm in the lawn and garden industry. She is the chairman of the Marketing and Communications Committee of NICH, the National Initiative for Consumer Horticulture. Suzi has been in business for almost 30 years and a member of GWA for 20 years. You can reach her at email@example.com.
Charlie Nardozzi is a nationally known garden writer, radio and TV personality, speaker and garden tour leader.He delights in making gardening simple, straight forward and fun. He’s the author of 6 gardening books, has two radio shows in New England and a TV show in Vermont. He leads garden tours throughout the Northeast US and Europe. He consults with companies and non-profit groups on kids, community, veterans and employee garden programs. Books Published: Foodscaping, Vegetable Gardening for Dummies, Urban Gardening for Dummies, Northeast Fruit & Vegetable Gardening, New England Getting Started Garden Guide, New England Month by Month Gardening.
Biography coming soon!
Bobbie Schwartz, owner of Bobbie’s Green Thumb in Shaker Heights, Ohio, has been an obsessed gardener for forty-five years and an award-winning landscape consultant and designer for forty years. She is a longtime member of the Perennial Plant Association, Garden Writers, and Past President and Fellow of the Association of Professional Landscape Designers. She lectures nationally and is a regular contributor to publications on perennials and landscape design such as Ohio Gardener. She also writes columns on perennials and design for two Ohio landscape associations. She is presently writing a book for Timber Press about reinventing home landscapes.
Noel Valdes is the founder of CobraHead, a producer of hand garden tools in Wisconsin, whose mission is to help people grow food. Noel has been experimenting with and perfecting his open raised bed gardening techniques for over 30 years. He is convinced that small scale food growing can solve many of the world’s problems.
Susan E. Yoder, IOM is the Executive Director of Seed Your Future – a national movement to promote horticulture and encourage more people to pursue careers in horticulture. She joined Seed Your Future in September 2016 and brings with her more than twenty five years of experience working with nonprofit youth development organizations. Susan is dedicated to finding more opportunities for youth to learn about — and in — the natural world. She is passionate about the outdoors and the positive impact it can have on physical and emotional health. An avid gardener, her personal motto is “Think Outside – No Box Required.”