2017 GWA Annual Conference & Expo
Saturday, August 5 2017
3:00 - 4:00PM
NICH (sounds like pitch) is the National Initiative for Consumer Horticulture (consumerhort.org). It’s a big title for an even bigger grassroots movement to stimulate sales and grow the horticultural industry - and grow more opportunities for GWA members. Our goal is to get more people to garden and buy more plants and garden products. All aspects of the green industry benefit, from university research scientists and extension agents to breeders, growers, nurseries, garden centers and horticultural companies like yours. Learn how you can be part of this united front to stimulate economic growth in the consumer horticultural industry and increase the number of people who garden and spend money in the industry. #findyournich
Learning to Live Stream
During this 60 minute presentation Bren Haas who is a pioneer in the live streaming movement will share from her years of experience along with the latest tips and how-to for garden writers. Garden Writers will be introduced to live streaming techniques that can easily help them reach large audiences with their message.
A Portable Garden, for a Mobile Life
With people renting at historic highs, more people living in urban areas and baby boomers looking to downsize, gardens need to adapt to the new mobile, small space lifestyle of the modern gardener. I'll talk about the plant varieties for small space gardening, tools and products that can easily be brought to your new home and techniques that will make the portable garden efficient, productive and easy to maintain and move.
From Beyonce to Bee Balm: Connecting Garden Communication with a Broader Audience
How can we as garden communicators reach out to a more diverse and urbanized audience? How can we rally young people who have short attention spans, or inspire professionals who have none at all? We all know how hip gardening is, but how do we translate this message for people who are afraid of dirt? In this roundtable, we'll gather and share resources on how to broaden our appeal as garden communicators. And, we'll brainstorm creative ways to integrate our message into the most captivating themes and story lines of today. Bring your creativity!
Italian Gardens in the New Media
Italian Gardens in the new Media. How the gardens are promoted in the social media with strategy,
methodology and different approach. Some examples of gardens or network will be illustrated and
Living the Language
Writing in a foreign language: problems, troubles and rewards. Can you imagine yourself writing in a foreign language (English) and trying to feel, understand and follow a fluctuation that the language is unveiling before you. I was born and raised in Ukraine and by a chance, I started to write and edit The Leaflet Gardens Manitoba newsletter. I would like to share my personal experiences and how I manage to write, and how does it work to write in the foreign language (English).
Career Checkup - Time for Your Annual Exam!
Karen Chapman, Le jardinet
Our lives and careers change and evolve, often in ways we neither planned nor imagined. Without a regular re-assessment of our business goals and strategies what was once a thriving and rewarding profession can become both disheartening and laborious with an insufficient return on our investment of time and resources.
Consider Career Checkup a primer - or a reminder on what to assess, how to evaluate results and what to avoid. I will cover three key aspects to review annually which can easily be fine-tuned to your specific field, leaving you with a practical punch list.
Are You Answering the Right Questions?
Mason Day & Seth Reed
The GrowIt! guys bring you top tier consumer data! Straight from their new Question and Answer feature, they fill you in on the exact questions that consumers are asking the most. Utilize this information to climb the search ladders and deliver the content people want the most.
Gardening at Frank Lloyd Wright Designed Graycliff Estate
The FLW Designed Graycliff Estate was built by Darwin Martin in 1928 as a summer home for his wife, Isabelle. The organically designed home sits on a bluff overlooking Lake Erie and provides the Martin's with a beautiful retreat for over fifteen years. Extensive Landscaping designed in 1931 by Ellen Biddle Shipman provided outdoor living areas sheltered by layered native shrubs, as wild as harvest gardens, flower picking borders and a large orchard. The gardens and grounds are currently being restored to the 1931 time period.
Tying the Benefits of Horticulture Into Non-Hort Businesses as a Marketing Tool
As Garden Communicators, it’s our job to promote the benefits of Horticulture through public exposure to accurate knowledge, effective concepts, and inspirational ideas. Our industry tends to market to a limited audience of existing plant buyers. How does the ‘green industry’ benefit from influencing non-horticulture-based industries to include horticultural endeavors within their actions and marketing tactics? The renewal of the American economy is targeting industrial/commercial growth, which we can influence to include promotable ‘green’ actions, highlighted in personal and corporate efforts. How do you tie your personal interests/talents into your work environment to promote and benefit both worlds?
From Hobby to Career - How Garden Communicators Can Help Bridge the Gap
As American interest continues to grow for plant-based movements such as farm-to-table, urban agriculture and school gardens, we are not seeing the same growth in young people interested in careers in horticulture. University horticulture programs are shrinking and horticulture companies are challenged to fill their open positions. In this roundtable we will discuss strategies garden communicators can use to help bridge the gap from hobby to career.
More Than Just A Garden
When is a garden more than a garden? When we let the colors, scents, sounds and energy of the garden arouse our senses, stir our imagination and lift our spirits. Illustrated with beautiful images, you'd be inspired to explore everyday garden elements with a fresh perspective. When I am facing writers' block, I grab my camera and head out into the garden in search of inspiration. Spring, summer, autumn or winter--the garden never lets me down.
Pruning the Page: Getting Your Work Ready for Publication
Attendees will be asked to voluntarily and anonymously submit samples of their work and participate in real time editing of their work. While critiquing submissions, Professor DeSormier will lead an interactive dialogue on the possible different perspectives and syntax issues.
Go Live! Music in the Garden for Your Next Event
Perfect for a rainy day at GWA: An aural story tour with musical excerpts. This session would offer fresh ideas for live music in the garden for small-scale events such as backyard weddings, cocktail parties and Sunday brunch. Learn strategies for placing musicians throughout your landscape, including a patio or poolside stage. Whether you write for a community newspaper or blog on a global scale, you can communicate with your audience about live music as an alternative to DVDs and audio speakers. Translate these ideas to community garden tours and botanical garden events in your region.
Open Raised Bed Vegetable Gardening
PowerPoint presentation and discussion of open (not boxed) raised beds for maximizing food production in a small area. Open raised beds have been used for several thousand years. Modern application was codified by Alan Chadwick, a disciple of Rudolph Steiner in the 1960's while at UC Santa Clara. The presentation covers setting up beds, planting guidelines for various crops, and the sustainable advantages to this approach.
No one can guarantee a deer proof landscape but there are certain types of plants that the deer tend not to eat. I've been compiling a list for years but even then, the deer refuse to read that list. Nevertheless, I can suggest the types of plants that they usually leave alone and I can suggest some strategies that may help. I will also discuss types of protection for young trees.