Breakout Sessions | Aug 16 | 9:45AM - 10:45AM
This year's education schedule is jam-packed with insightful and dynamic sessions from leaders in the industry, focusing on horticulture, writing, photography, business, social media and much more! We are also thrilled to welcome keynote Jacqueline van der Kloet.
Please note: Programs and timing subject to change.
Plant Exploration at the Chicago Botanic Garden: Past, Present and Future
Andrew Bunting, Plant Collections, Chicago Botanic Garden
Plant exploration has resulted in hundreds of new plant varieties entering the trade, and over the last 30 years the Chicago Botanic Garden has participated in plant expeditions throughout
the United States, as well as, Russia, South Korea, The Republic of Georgia, Azerbaijan, Japan and elsewhere, bringing back the beginnings of what are now favorite plants. In this talk,
Andrew will discuss the history and impact of plant exploration at the Chicago Botanic Garden and their planned trips to many more countries around the globe.
So You Want To Start A Podcast?
C.L. Fornari and Ellen Zachos, Plantrama.com
Are you looking to reach more people with your message? Podcasts are one of the fastest growing means of communication, especially for 25- to 45-year-olds. Unlike video, people
can listen to podcasts while driving, cooking or gardening. But is podcast production for everyone? Presenters Ellen and C.L. started their podcast, Plantrama, in the winter of 2017,
and they currently average more than 800 downloads per episode. During this talk, they’ll share the basics of podcasting, including an introduction to recording
equipment, editing software, and production; will dispel some common myths; and will explain options for long distance recording, web hosting, and promotion.
They’ll also share mistakes they made so you don’t have to make them!
Take Control of Your Camera
Mark Turner, Turner Photographics
This is a nuts and bolts technical session that will help you become confident adjusting camera settings to get the creative effects you want, resulting in better photos to sell or accompany
your writing and other garden communicating work. Learn how to use the myriad settings on your DSLR or compact digital camera to your best advantage. Become confident using your camera in P,
AV, TV and M modes and make the jump out of the “safe” rut you’re in. Take control over your finished images by understanding how aperture, shutter speed and ISO affect
exposure. Learn how to use of aperture-priority auto for creative choices. Discover when and why you’d use a polarizing or neutral density filter.
Hydroponics, Aeroponics, Aquaponics
Sue Trusty, University of Cincinnati
Looking for new story ideas? Sue will introduce you to the world soil-free sustainable gardening. Learn how to cultivate plants in mid-air, float them in mineral-enriched water or add
nutrients for an organic harvest by raising our own fish for the fertilizer. All of these methods can be used indoors or out and year-round, adding to our fresh food supply and food security.
Sue will distinguish between the various types of water culture for homeowners and small-scale growers, and review current research and future trends. Includes lots of original images and
links to resources.
The Business of Garden Coaching
Sue Goetz, Creative Gardener
Expand your income stream with Garden Coaching by learning how to tap into the DIY market. Call yourself a coach, consultant or whatever term fits your niche to use your expertise and give professional advice to homeowners and gardeners, who want to do the work themselves but need inspiration, advice and direction. You’ll learn how to find your specialty as a coach, which marketing tactics work best, how to play the PR game, tips for keeping clients long-term and the basic how-tos of the coaching business.