Gardening Trends Research Reports

Awards Logo

2014 Edible Gardening Report

The Garden Writers Association Foundation (GWAF) released its 2014 October Gardening Trends Research Report. The report is the latest of a series of national consumer attitude surveys on gardening conducted by the GWAF since 2003. A review of consumer summer gardening activities using edible plants was the primary focus of the research.

Edible Gardening Remains Strong
Among the 75 million gardening households that have a lawn, garden or grow plants in containers, this year more than two in five consumers (44%) said that they grew edible plants in the ground, while 15% used containers. Almost one-third (32%) grew edible plants both in the ground and in containers.

Main Challenges
According to consumers, insect and disease control (39%) and time (38%) are the greatest challenges to edible gardening. Wildlife control was considered to be the greatest challenge by 28% of respondents, with one-quarter selecting irrigation. Rounding out the top five was cost, chosen by one in ten respondents (10%).

2015 Forecast
A majority of consumers (58%) plan to grow edible plants next year. One-quarter of consumers plan to grow edible plants in the ground, while just under one in ten (9%) expect to use containers for growing edible plants. Those who plan on using both methods registered at 24%.

Of those not planning to grow edible plants in 2015, over one-third (37%) said it is because they do not garden. Nearly one in five Americans (17%) reported that they will not grow plants because they moved to a home where gardening is not possible, while 9% said it is too much work.

The GWAF 2014 October Gardening Trends Research Report was conducted by Technometrica Market Intelligence of Ramsey, NJ. A total of 889 surveys were completed from a random digital dial sample of telephone numbers. Interviews in each region of the country were proportional to the representation of that region to the total U.S. population. To further assure representation to the American population, the data was weighted by gender, age and race reflective of U.S. Census proportions. At the 95% confidence level, the margin of error for respondents overall is +/- 3.3 percentage points. For subgroups, margins of error are higher and depend upon the size of the sample.

Copies of GWA Foundation garden trends reports are available to GWA members at no cost. Follow the links to the members area to download a more detailed copy of the report.

GWA Members can obtain a free copy of the survey reports by clicking the links below. 

In order to download each report, you will need the latest version of Adobe's Acrobat Reader. If you do not have the latest version, a free download is available at PDF www.adobe.com/acrobat

If you have any questions, please contact the GWA Foundation office for assistance at 703.257.1032 or PDF info@gwa.org.

2014 Gardening Trends Research Reports

NEW: 2014 October Gardening Trends Report
click here for description
PDFDownload Report: 25 pages


2013 Gardening Trends Research Reports

NEW: 2013 October Gardening Trends Report
click here for description
PDFDownload Report: 32 pages

2013 Summer Gardening Trends Report
click here for description
PDFDownload Report: 27 pages

2013 Early Spring Gardening Trends Report
click here for description
PDFDownload Report: 26 pages

2013 Winter Gardening Trends Report
click here for description
PDFDownload Report: 23 pages


2012 Gardening Trends Research Reports

2012 October Gardening Trends Report
click here for description
PDFDownload Report: 31 pages

2012 June Gardening Trends Report
click here for description
PDFDownload Report: 27 pages

2012 Spring Gardening Trends Report
click here for description
PDFDownload Report: 26 pages

2011-2012 Winter Sustainability in Gardening Report
click here for description
PDFDownload Report: 25 pages


2011 Gardening Trends Research Reports

2011 Late Summer Garden Trends Report
click here for description
PDFDownload Report: 31 pages

2011 Early Summer Garden Trends Report
click here for description
PDFDownload Report: 26 pages

2011 Spring Garden Trends Report
click here for description
PDFDownload Report: 25 pages


2010 Gardening Trends Research Reports

2010 Winter Garden Trends Report
click here for description
PDFDownload Report: 15 pages

2010 Summer Garden Trends Report
click here for description
PDFDownload Report: 30 pages

2010 Late Spring Garden Trends Report
click here for description
PDFDownload Report: 26 pages

2010 Early Spring Garden Trends Report
click here for description
PDFDownload Report: 25 pages


2009 Gardening Trends Research Reports

2009 Winter Garden Trends Report
click here for description
PDFDownload Report: 24 pages

2009 Summer Garden Trends Report
click here for description
PDFDownload Report: 31 pages

2009 Late Spring Garden Trends Report
click here for description
PDFDownload Report: 26 pages

2009 Early Spring Garden Trends Report
click here for description
PDFDownload Report: 26 pages


2008 Gardening Trends Research Reports

2008 Consumer Attitudes on Organic.
click here for description
PDFDownload Report: 26 pages

2008 Summer Garden Trends Report
click here for description
PDFDownload Report: 31 pages

2008 Late Spring Garden Trends Report
click here for description
PDFDownload Report: 27 pages

2008 Spring Garden Trends Report
click here for description
PDFDownload Report: 27 pages


2007 Gardening Trends Research Reports

2007 Fall Garden Trends Report
click here for description
PDFDownload Report: 27 pages

2007 Summer Garden Trends Report
click here for description
PDFDownload Report: 27 pages

2007 Late Spring Garden Trends Report
click here for description
PDFDownload Report: 26 pages

2007 Early Spring Garden Trends Report
click here for description
PDFDownload Report: 26 pages


2006 Gardening Trends Research Reports

2006 Fall Garden Trends Report
click here for description
PDFDownload Report: 26 pages

2006 Summer Garden Trends Report
click here for description
PDFDownload Report: 27 pages

2006 Late Spring Garden Trends Report
click here for description
PDFDownload Report: 23 pages

2006 Early Spring Garden Trends Report
click here for description
PDFDownload Report: 25 pages


2005 Gardening Trends Research Reports

2005 Fall Garden Trends Research Report
click here for description
PDFDownload Report: 26 pages

2005 Summer Garden Trends Research Report
click here for description
PDFDownload Report: 27 pages

2005 Late Spring Garden Trends Research Report
click here for description
PDFDownload Report: 23 pages

2005 Early Spring Garden Trends Research Report
click here for description
PDFDownload Report: 26 pages


2004 Gardening Trends Research Reports

Fall Gardening Trends Research Report
click here for description
PDFDownload Report: 29 pages

Summer Gardening Trends Research Report
click here for description
PDFDownload Report: 30 pages

Late Spring Gardening Trends Research Report
click here for description
PDFDownload Report: 29 pages

Early Spring Gardening Trends Research Report
click here for description
PDFDownload Report: 26 pages


2003 Gardening Trends Research Reports

Summer 2003 Gardening Trends Research Report (June/August)
PDFDownload Report: 30 pages

Fall 2003 Gardening Trends Research Report (September/November)
PDFDownload Report: 26 pages

355 Lexington Ave, 15th Floor New York, NY 10017 Tel: 212.297.2198  Fax: 212.297.2149
Copyright © 2015 Garden Writers Association
PDF info@gardenwriters.org
Bookmark and Share