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Gardening Trends Research Reports
2014 Edible Gardening Report
The Garden Writers Association Foundation (GWAF) released its 2014 October Gardening Trends Research Report. The report is the latest of a series of national consumer attitude surveys on gardening conducted by the GWAF since 2003. A review of consumer summer gardening activities using edible plants was the primary focus of the research.
Edible Gardening Remains Strong
Of those not planning to grow edible plants in 2015, over one-third (37%) said it is because they do not garden. Nearly one in five Americans (17%) reported that they will not grow plants because they moved to a home where gardening is not possible, while 9% said it is too much work.
The GWAF 2014 October Gardening Trends Research Report was conducted by Technometrica Market Intelligence of Ramsey, NJ. A total of 889 surveys were completed from a random digital dial sample of telephone numbers. Interviews in each region of the country were proportional to the representation of that region to the total U.S. population. To further assure representation to the American population, the data was weighted by gender, age and race reflective of U.S. Census proportions. At the 95% confidence level, the margin of error for respondents overall is +/- 3.3 percentage points. For subgroups, margins of error are higher and depend upon the size of the sample.
Copies of GWA Foundation garden trends reports are available to GWA members at no cost. Follow the links to the members area to download a more detailed copy of the report.
GWA Members can obtain a free copy of the survey reports by clicking the links below.
In order to download each report, you will need the latest version of Adobe's Acrobat Reader. If you do not have the latest version, a free download is available at www.adobe.com/acrobat
If you have any questions, please contact the GWA Foundation office for assistance at 703.257.1032 or firstname.lastname@example.org.
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