GWA Speakers Workshop
Selling the Excitement: Developing and Delivering Vibrant Presentations
This workshop will show you many tricks of the professional speaking trade that will guarantee repeat bookings and rave
reviews. Learn how to perfect your presentations and better market yourself to broader audiences. Find out how to craft
stories that make your points “sticky,” add original humor, improve visuals, and refine your body language. Discover how
to make all your topics resonate with any audience.
About Our Speaker
C.L. Fornari is an author, speaker, and host of GardenLine on WXTK. She presents
programs to a range of horticultural organizations and green industry trade shows
as well as other venues such as alumni societies, women’s groups, spiritual retreats,
educational symposiums and writers conferences. C.L. runs a consultation service at
Hyannis Country Garden that serves homeowners and professional landscapers. She
also does event planning and writing for this independent garden center. As a writer,
she is a regular contributor to several magazines. She blogs at WholeLifeGardening.
com. Her website is GardenLady.com, and she gardens at Poison Ivy Acres on Cape Cod.
8:15am Registration and networking.
9:00am Crafting a winning presentation; fostering
personal style and unique content; developing
signature stories and perfecting the telling of the
11:30am Dynamic Visuals (no PowerPoint Poisoning!).
12:30pm Lunch and Networking.
1:20pm Pacing and Flow, creating humor and expanding
humorous associations; connecting with all
audiences; effective body language.
3:15pm Marketing, problem solving, mechanics, advance
preparation and questions.
5:00pm Workshop Ends
6:00pm-8:00pm Connections Gathering ( See Details Page)
Please indicate your desire to attend.
In order to make this day most personal, detailed and
productive for each attendee, please come with answers
to the following topics written down in advance. You are
under no pressure to share these with other attendees.
- List two or three topics that are either current talks that
you would like to improve, or subjects that you would
like to craft into a dynamic talk.
- List 3 experiences you had with plants before you were
14 years old.
- Think of one or two complete disasters you’ve had in
your garden or landscape and jot down the bare bones
- Note down the following three non-gardening memories:
a moving experience with a good friend, a time
when something really did not work out the way you
thought it would, something your mother or father always
- List three of your core values. These don’t have to be
directly related to gardening but should be the guiding
principles that are most important in your life.
- Come with an opening and/or closing of one of your
talks in mind, 4 minutes maximum. Depending on the
numbers registered, you may or may not have an opportunity
to share them. But preparing as if you were
going to deliver them to this group is a useful exercise
This workshop will be of benefit to people with all levels
of speaking experience. C.L. will be contacting those
registered with another question or two in advance of the
workshop so that the day will best meet the needs of all attendees.