GWA Speakers Workshop

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Selling the Excitement: Developing and Delivering Vibrant Presentations

This workshop will show you many tricks of the professional speaking trade that will guarantee repeat bookings and rave reviews. Learn how to perfect your presentations and better market yourself to broader audiences. Find out how to craft stories that make your points “sticky,” add original humor, improve visuals, and refine your body language. Discover how to make all your topics resonate with any audience.

About Our Speaker
Placeholder ImageC.L. Fornari is an author, speaker, and host of GardenLine on WXTK. She presents programs to a range of horticultural organizations and green industry trade shows as well as other venues such as alumni societies, women’s groups, spiritual retreats, educational symposiums and writers conferences. C.L. runs a consultation service at Hyannis Country Garden that serves homeowners and professional landscapers. She also does event planning and writing for this independent garden center. As a writer, she is a regular contributor to several magazines. She blogs at WholeLifeGardening. com. Her website is, and she gardens at Poison Ivy Acres on Cape Cod.

Program Schedule

8:15am Registration and networking.

9:00am Crafting a winning presentation; fostering personal style and unique content; developing signature stories and perfecting the telling of the tale.

11:10am Break

11:30am Dynamic Visuals (no PowerPoint Poisoning!).

12:30pm Lunch and Networking.

1:20pm Pacing and Flow, creating humor and expanding humorous associations; connecting with all audiences; effective body language.

3:00pm Break

3:15pm Marketing, problem solving, mechanics, advance preparation and questions.

5:00pm Workshop Ends

6:00pm-8:00pm Connections Gathering (PDF See Details Page) Please indicate your desire to attend.

Program Outline

In order to make this day most personal, detailed and productive for each attendee, please come with answers to the following topics written down in advance. You are under no pressure to share these with other attendees.

  1. List two or three topics that are either current talks that you would like to improve, or subjects that you would like to craft into a dynamic talk.
  2. List 3 experiences you had with plants before you were 14 years old.
  3. Think of one or two complete disasters you’ve had in your garden or landscape and jot down the bare bones details.
  4. Note down the following three non-gardening memories: a moving experience with a good friend, a time when something really did not work out the way you thought it would, something your mother or father always told you.
  5. List three of your core values. These don’t have to be directly related to gardening but should be the guiding principles that are most important in your life.
  6. Come with an opening and/or closing of one of your talks in mind, 4 minutes maximum. Depending on the numbers registered, you may or may not have an opportunity to share them. But preparing as if you were going to deliver them to this group is a useful exercise in itself.

This workshop will be of benefit to people with all levels of speaking experience. C.L. will be contacting those registered with another question or two in advance of the workshop so that the day will best meet the needs of all attendees.


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355 Lexington Ave, 15th Floor New York, NY 10017 Tel: 212.297.2198  Fax: 212.297.2149
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