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2012 Session Presentations, Handouts and Audio Files

Hotel

Saturday, October 13

8:00 a.m. - 9:00 a.m. Keynote Presentation
How I Got Rich Growing Native Plants
Join us for the keynote presentation as our speaker tells his stories of gardening on the wild borderlands of Southeastern Arizona. Using pictures, poems and song, Peter Gierlach (AKA Petey Mesquitey) describes his horticultural experiences as well as his encounters with native flora and fauna in the grasslands and sky islands of Cochise County, Arizona.

Peter Gierlach was born and raised in Kentucky and came West to attend the University of Arizona. In the midst of obtaining a degree in Wildlife Biology he helped form a country band and left college to pursue a career in country music. After 10 years, countless nights in honky tonks, and a couple of nationally released albums, Peter left music and started working as a laborer in a wholesale nursery. For over 32 years, horticulture has been his life.    

As Petey Mesquitey, he hosts a 5-minute radio show about native plants and animals, which airs several times a week on KXCI Community Radio in Tucson. “Growing Native with Petey Mesquitey” is in its 21st year. Peter and his librarian wife, Marian, live on a small farm and nursery in rural Cochise County. Their lives are full of plants, animals and books.

9:30 a.m. - 10:45 a.m.
Let’s Talk Plants
Join Melinda and Nicholas as they interview a series of guests about new plant introductions. This lively presentation will be quick-paced in order to showcase as many plants as possible. Learn about the hottest new plants you’ll be able to write about this season and next. The guests will discuss regional appropriateness, best attributes, and commercial viability of each plant. You’ll love this marathon of exciting new plants. Panelists: Melinda Myers, freelance; and Nicholas Staddon, Monrovia.
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Predicting the Future of Sustainability for the Consumer
This presentation attempts to hold a “crystal ball” up to the future of what consumers will be reading on the topic of sustainable gardening.  Panelists will predict that future evolution of where they see their particular specialty going 5 and then 10 years down the road, based on trends they’re seeing now. Moderator: Kirk Brown, Joanne Kostecky Garden Design, Inc.; Panelists: Ros Creasy, Edible Landscapes; Casey Sclar, director of APGA; and Scott Aker, USDA.
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How to be Your Editor’s Dream Freelancer
With the media world currently experiencing an ever-growing yet ever-changing way of doing business, it’s even more important to re-evaluate how you’re pitching to editors. Learn why editors are looking for “bonus” content these days (blog posts, videos, sidebars, photos, etc.) and learn how to create it. Presenter: Stacy Tornio, Birds & Blooms Magazine/Reader’s Digest.
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11:00 a.m. -12:00 p.m.
The Hot Garden: An Introduction to Southwest Horticulture

Join acclaimed author and garden designer Scott Calhoun in this introduction to the bold plants and design techniques that make the desert Southwest a truly unique gardening climate. Scott demonstrates how the natural beauty of the region can translate into rugged water-thrifty landscape designs. Presenter: Scott Calhoun, Zona Gardens, LLC. 
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Predicting the  Future of Sustainability for the Green Industry
This second hour speaks to the future of the horticulture industry and the need to connect it with the topic of sustainable gardening.  Panelists will predict future trends using their knowledge of the industry. Moderator: Kirk Brown, Joanne Kostecky Garden Design, Inc.; Panelists: Randy Schultz, Schultz Marketing Company; Rose Marie Nichols-McGee, nursery owner; Margie Grace, Grace Design Associates, Inc.  
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From Talking to Teaching
You’ve established yourself as an expert in your niche and are being called on to teach classes. Also, you’ve been thinking about creating your own on-line courses. But how do you get started? This talk introduces you to the basic process of developing a curriculum in your specialty. Presenter: Nan Sterman, Plant Soup Inc.
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Sunday, October 14

1:00 p.m. - 2:00 p.m.
Youth Gardening Programs

Don't let children suffer from "Nature Deficit Disorder"! Learn about gardening with children and using your backyard, local park or forest to get to know some of the most common plants that you will see in your area. Did you know dirt made your lunch?! Specialist Patrick Ryan uses music and poetry to teach gardening concepts. From basic garden layout to harvesting a row for the hungry, this session will include successful activities from the JMG program and Agriculture in the Classroom, as well as poems and songs that can be used to teach horticultural concepts. Presenter: Patrick R. Ryan, Alaska Botanical Garden.
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The Internet: Get In or Age Out
Get In or Age Out explores the rapid and dramatic changes in publishing, emphasizing why every garden communicator needs to build an Internet presence. The discussion segues into a practical overview of specific steps to build a web presence. Attendees emerge with a solid understanding of the types of activities that build authority in any discipline, and with a list of online resources to help them get started. If you prefer a description full of buzz words, Get In or Age Out provides an overview of Search Engine Optimization (SEO), Blogging, and Social Media Marketing with a nod to self-publishing, eBooks, and print-on-demand. Presenter: Daniel Gasteiger, Cityslipper.
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The Fine Art of Juggling for Relevance
What public speakers have relevance with today’s online information overload? How much value can be added to a live event that is impossible to achieve online? Why should the job of professional speakers be to invigorate the flagging strengths and declining finances of aging organizations? What makes a conference/garden club/dinner meeting pay for speaker’s travel, all expenses and the unique knowledge that we owe to any audience? Who of us will change the face of live presentations to the worlds most endangered species the horticulturally informed?  Join Pat and Kirk to confront the real issues of "Crowd Control, Educational Entertainment, and Topic Immediacy" as they evolve into a new force for the GWA Symposium attendees to use in the development of their careers and the improvement of their deliveries. Panelists: Kirk Brown, Joanne Kostecky Garden Design, Inc.; and Pat Lanza, Lasagna Gardening.
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2:30 p.m. - 3:30 p.m.
New Plants: Reality and Promise: Why Doesn’t My Plant Look Like the Catalog Picture?

Why doesn’t my plant look like it does in the catalog! Ed Lyon will discuss marketing issues and the results of a record setting plant releases without adequate trialing. Discussions of how plants are marketed will be followed by the importance of recognizing regionality. Presenter: Edward Lyon, director, Allen Centennial Gardens and proprietor, Spellbound Garden Writing & Consultation.
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Video Production for the Web II: Putting It Together and Getting It Online
Kevin Gragg will show how to effectively tell your story, organize your footage, edit, create graphical elements, upload and archive your videos. His goal is to provide practical information that the attendee can instantly implement in their own work. Presenter: Kevin Gragg, OSU Agricultural Communications.
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Under Cover Stories: Information Needed to Report on Four-Season Growing.
Four-season gardening is one of the hottest trends. Panelists will present information needed for delivering authentic in-depth stories on this latest trend. Moderator: Mary-Kate Mackey, writer/adjunct professor. Panelists: Brent Heath, Brent and Becky’s Bulbs; Johnny Mobasher, CEO, Hartley-Botanic, Inc.; Denise Schreiber, Allegheny County Parks and Nellie Neal, GardenMama, Inc.
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4:00 p.m. - 5:00 p.m.
Global Gardening Trends and What They Mean for Our Industry

Today’s world is changing faster than we have seen at any time in our history. What people want, has changed their perceptions of gardening and its impact on individuals and society. Weather patterns and plant pallets change, but unfortunately not overnight, they need guidance. Gardening can be fickle, but a lot of fun too! Presenter: Anthony Tesselaar, Tesselaar Plants.
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Good Garden Photography
This presentation begins with a basic primer on the technical side of photographic quality such as lens selection and composition. The second section develops techniques for communicating with photographs to tell the story. The third section culminates in the importance of taking photos that truly communicate good quality information. Presenter: Saxon Holt, PhotoBotanic.
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Successful Content for Your Garden & Horticulture Business: Taking the Mystery Out of Writing
This presentation covers the necessities of writing content for your business, whether it be online or offline: audience, emotion, call to action, follow-through and follow-up. Points will be explained using humorous stories from Kristen’s experiences as a writer. Presenter: Kristen McLain, Kris the Scribbler.
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Monday, October 15

1:30 p.m. - 2:30 p.m
Grafted Vegetables: Changing the Way Americans Grow Veggies
Already a mainstay of vegetable gardens in Asia, Australia and parts of Europe, grafted vegetables are promising bountiful harvests and presenting a natural and safe alternative to GMO’s and pesticides. Grafted tomatoes are already making an impact for home gardeners as now anyone can grow heirloom varieties that aren’t disease resistant. Presenter: John Bagnasco, SuperNaturals Grafted Vegetables, LLC.
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Chanticleer-the Photographer’s Cut
Rob Cardillo was the sole photographer for the acclaimed book, Chanticleer - a Pleasure Garden. Using extensive unpublished material, Rob will take a look at the project’s genesis and the key relationships he established with the writer, funder and publisher. He’ll shine a light on the underlying technical and aesthetic decisions that lead to each successful image. Presenter: Rob Cardillo, Rob Cardillo Photography.
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In Search of Inspiration
I’m heading out to capture an image of something beautiful. I’m not looking for the grand or exotic, just everyday items. The smartphone in your pocket can do a pretty good job of capturing an image on the fly – with a simple app to process the image, you’ll get a decent picture. Jot down a few simple thoughts and this journal will keep track of your ideas. Presenter: Theresa Forte, freelance garden columnist & photographer.
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3:00 p.m. - 4:00 p.m.
The Heirloom Gardening Movement
American gardeners are falling in love with rare heirloom varieties of plants. As co-founder of Seed Savers Exchange (SSE), Diane has seen the organization grow from a handful of seeds into one of the largest non-governmental seed banks in North America. Whealy’s presentation provides an intimate and critical understanding of the heirloom gardening movement. Presenter: Diane Ott Whealy, co-founder, Seed Savers Exchange.
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Gardeners Guide to Collaborative Food Systems: Linking Gardens with Food Alliance Initiatives
This session will provide information related to the role of gardeners as members of community food alliance groups. Learn about emerging local food alliances and the role community gardens play in sustainable food systems. A case study of Tucson’s Food Systems Planning Alliance will be reviewed. Presenter: Gene Zonge, executive director of the Community Gardens of Tucson.
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Speaking Can Be Enjoyable for You and Your Audience
There are techniques and practices that you can develop that make public speaking both lucrative and enjoyable. Your speaking presentation needs a story arc. It also needs to be you. Understand how to engage your audience so they feel a part of your presentation. Learn the role of visual aids, handouts, etc. in making your presentation engaging. Presenter: Kenneth C. Brown, www.gardening-enjoyed.com.
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4:30 p.m. - 5:30 p.m.
Vertical Gardening on the Rise

As gardens get smaller, so are the plants, but not the plant choices! Learn about new space saving trees, shrubs and perennials that offer height and texture for small landscapes, rooftops and container gardens. Presenter: Steve Dobbs, Oklahoma State University
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Unclutter Your Cranium with Mind Mapping
Mind mapping is a far-reaching brainstorming technique used for organizing a story quickly and intuitively, using a sheet of paper or computer software. It’s a simple process that’s perfectly suited to graphically oriented thinkers – those who need to see the big picture before mining down into the details. Basic mind mapping can be done on the back of a bar napkin, it is most flexible, powerful, and creative as computer software. Dozens of ideas can be randomly generated on the screen, and then endlessly rearranged to form the skeleton of an article. Secondary details get dragged and dropped onto the main branches – perfect for how-to, step-by-step guides, or classic storytelling articles. Presenter: Billy Goodnick, Fine Gardening Magazine.
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Wisdom Sits in Places: A Talk for Writers and Photographers
Writing and photography are ways of being in love with the world. Gardens and landscapes are very particular kinds of places; it’s the inner richness of the writer or photographer that makes words and images come alive to the reader or viewer. But how do we continue to build this complexity within ourselves to bring to our work? This is what this talk is about. Be prepared to reflect on your home ground, and own sense of place. The title of this talk is taken from a book by the same name by anthropologist Keith Basso. Presenter: Paula Panich, writer; instructor, UCLA Ext. Landscape Architecture Program

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