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Region VI Regional Meeting

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A joint meeting of Garden Writers Association (Region VI) and Association of Professional Landscape Designers, LA Chapter

Program Agenda

November 15
3:00p: Arrive, tour gardens at Stone Manor Lighting (photography is permitted). The property overlooks Paradise Cove/Mailbu beach for a stunning view. Enjoy time networking during a light buffet.

4:30p: "Blogging for Fame and Fortune," with panelists Billy Goodnick, Theresa Loe and Cindy McNatt, joined by moderator Nan Sterman (Regional Director, Region VI); followed by a Q&A

5:30p: Door-prize drawing

6:00p - 7:00p "The Magic of Lighting," design trends and techniques with Aime and Lance Lindsay, followed by optional after-dark tour of Stone Manor grounds to observe use of lighting in the landscape. *Cancellations must be received in writing on or before the due date.

About our Panel:
Anyone who writes a blog or is thinking about writing one has considered the question: How do you monetize a blog? To our panelists, the question is not that easy. The answers vary widely and address both “fame” and “fortune” on their own terms. Hear from three popular garden bloggers as they share personal tales of fame (platform, profile, brand) and fortune (how blogging activities support other income-generating projects).

Writers in attendance will appreciate the specific examples of how blogging, Facebook and Twitter activities can enhance one’s career. Designers in attendance will appreciate learning how to tap into the new medium of blogging as a venue for publishing and promoting their work.

About our panelists:
Theresa Loe is a freelance garden writer specializing in edible landscapes, urban homesteading, curriculum-based school gardens and home gardening with children. She develops/implements educational garden programs for local schools and writes for various newspapers and magazines including Natural Home and Herb Companion. She blogs at www.GardenFreshLiving.com.

Billy Goodnick is a Santa Barbara-based landscape architect and garden coach who maintains a profile in no fewer than seven channels, including his Garden Wise Guy blog and Fine Gardening’s Sustainable Landscaping/Cool Green Gardens

Cindy McNatt writes and publishes Dirt du jour a free daily email and website about gardening that serves a community of passionate plant people in Southern California. A veteran newspaper writer and editor, Cindy tailors Dirt du jour as an ezine, eletter and blog to the gardener who wants a heads-up about what is new, hip, up and coming, over, on sale, and too expensive. “Sometimes we offer gardening tips or plant profiles and sometimes we simply ramble on about roses.”

About Stone Manor Lighting: The Malibu-based family-owned company designs and manufactures hand-made copper, sculpted bronze, and slumped stained glass outdoor landscape lighting for gardens, walkways, patios, gazebos – and for spectacular and dramatic accent points. Using only the highest quality materials ensures that Stone Manor’s lights maintain their beauty inside and out. The collection features primarily low-voltage designs that work with any existing 12-volt landscape lighting system; many of the fixtures can also be ordered with 110 voltage for use as porch lights or interior lighting.

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