"If we could first know where we are and whither we are
tending, we could better know what to do and how to do it."
Collecting and disseminating information about the Lawn & Garden Industry is a key objective of the GWA Foundation. Through a better understanding of past and present industry history, composition, products, services and attitudes, the Foundation can provide data on leading trends and identify opportunities for garden communicators to bridge the information gap between manufacturers and the consumer public.
A special GWA Survey Task Force is challenged to collect and report industry data through a series of targeted research studies. The GWA's first effort was to investigate who the garden communications profession is. Our first survey was: Who Are We?: Taking a Look at Garden Communicators. The report was released in June, 2006.
Additional surveys have been done periodically to further investigations of the garden communications profession, who it influences and how current professionals perceive their needs. Later studies are planned to look into various aspects of gardening communications and education to help GWA create programs that serve the greatest needs.
To view the available industry research reports of the Garden Writers Association Foundation, click on the report description(s), below:
Moving Into the Future (May 2013)
In February 2013, members were asked to assess their professional skills and professional development needs for educational content and delivery preferences.
Download a PDF document of the final report (19 pages, 2.97 Mb).
-Garden Lecture Survey (5-25-07)
The fourth industry survey explores the audience of GWA Members who are garden lecturers. The collected data compares respondents who are professional speakers, writers that speak to support their work, and business owners/employees that speak as a part of their job. Sample findings include:
- One in six are professional speakers.
- Over 70% speak locally or regionally.
- Garden clubs, Hort. Societies and garden shows are the leading paid lecture venues.
- Fifteen percent of respondents charge more than $500/lecture.
- Over 40% use digital images when lecturing.
The survey was conducted by internet data collection in March, 2007. Complete responses totaled 388 for a response rate of 21.5% of the GWA total membership. Members that list lecturing as one of their jobs, account for 33% of the total membership. The final report contains 44 charts.
Download a PDF document of the final report (23 pages, 1.2 Mb).
-Garden Photography Audience Survey
The third industry survey explores the audience of GWA Members who are garden photographers. The collected data compares respondents who are "primarily photographers" and "writer/speakers who do photography". The survey was conducted by internet data collection in November, 2006. Complete responses totaled 247 for a response rate of 13.5% of the GWA total membership. The "photographer" group represents 26% of members that list their job as "Horticultural Photographer" and the "writer/speaker photographer" group represents 39% of member that list their job as "Free-lance Writer/Photographer". The final report contains 25 charts.
Download a PDF document of the final report (27 pages, 1.2 Mb).
-WHO WE IMPACT: Taking a look at the garden communications audience.
Our second industry survey is a study of the key audiences of garden communicators who are
members of the Garden Writers Association. The survey was conducted by internet data collection in August, 2006. Complete responses totaled 397 for a response rate of 22.3%. The final report contains 25 charts.
Download a PDF document of the final report (14 pages, 1 Mb).
-WHO ARE WE?: Taking a look at Garden Communicators.
This report represents the first effort of the GWA Member Survey Committee to identify key elements of the garden communications profession as represented by the membership of the Garden Writers Association. The original survey was conducted by internet data collection (zoomerang.com) in March, 2006, and included 30 questions. Complete responses totaled 545 or one out of every 3 members. The final report includes 16 charts comparing income and gender with functions and activities.
Download a PDF document of the full report (17 pages, 1.2 Mb).