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2014 Edible Gardening Report

The Garden Writers Association Foundation (GWAF) released its 2014 October Gardening Trends Research Report. The report is the latest of a series of national consumer attitude surveys on gardening conducted by the GWAF since 2003. A review of consumer summer gardening activities using edible plants was the primary focus of the research.

Edible Gardening Remains Strong
Among the 75 million gardening households that have a lawn, garden or grow plants in containers, this year more than two in five consumers (44%) said that they grew edible plants in the ground, while 15% used containers. Almost one-third (32%) grew edible plants both in the ground and in containers.

Main Challenges
According to consumers, insect and disease control (39%) and time (38%) are the greatest challenges to edible gardening. Wildlife control was considered to be the greatest challenge by 28% of respondents, with one-quarter selecting irrigation. Rounding out the top five was cost, chosen by one in ten respondents (10%).

2015 Forecast
A majority of consumers (58%) plan to grow edible plants next year. One-quarter of consumers plan to grow edible plants in the ground, while just under one in ten (9%) expect to use containers for growing edible plants. Those who plan on using both methods registered at 24%.

Of those not planning to grow edible plants in 2015, over one-third (37%) said it is because they do not garden. Nearly one in five Americans (17%) reported that they will not grow plants because they moved to a home where gardening is not possible, while 9% said it is too much work.

The GWAF 2014 October Gardening Trends Research Report was conducted by Technometrica Market Intelligence of Ramsey, NJ. A total of 889 surveys were completed from a random digital dial sample of telephone numbers. Interviews in each region of the country were proportional to the representation of that region to the total U.S. population. To further assure representation to the American population, the data was weighted by gender, age and race reflective of U.S. Census proportions. At the 95% confidence level, the margin of error for respondents overall is +/- 3.3 percentage points. For subgroups, margins of error are higher and depend upon the size of the sample.

Copies of GWA Foundation garden trends reports are available to GWA members at no cost. Follow the links to the members area to download a more detailed copy of the report.

Non-members can obtain a copy of the full 25-page survey report for a fee of $24.99 by clicking the non-member link below



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