Garden Trend Surveys

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GWA Foundation Releases Late Spring Report

The Garden Writers Association Foundation (GWAF) has released its Late Spring Gardening Trends Research Report identifying national gardening trends for the 2010 gardening season. This report is the second of four consumer attitude surveys on gardening conducted each year by the GWAF. The data was collected in May by Technometrica Market Intelligence, the leading polling organization rated most accurate in the past two U.S. national elections. Highlights of the survey include:

• More consumers plan on using weed control this spring or summer.  See how this has risen significantly since 2008.
• See what consumers cite as their primary reason for gardening.
• There is an obvious increasing trend with what consumers’ plans are for their property.  The biggest increases are seen in consumers planning on adding a vegetable garden or herb garden. Read the survey to see how many gardeners plan to add a vegetable garden or more perennials to their property this spring or summer?
• Find out where consumers get most of their on-line gardening information.  
• How concerned are gardeners about the environmental impact of products they buy?

The 2010 Early Spring Gardening Trends Research Report covers consumer expectations and attitudes for activities and purchases planned for May though July. The survey statistically represents the attitudes of over 100 million households with an accuracy of 95% (+/- 3% percentage points).

GWA Members can obtain a free copy of the survey reports by visiting the members only archives at www.gardenwriters.org . 
Non-members can obtain a copy of the survey results for a small fee by visiting the GWA Foundation page at www.gardenwriters.org.

For more information, contact the GWA Foundation at 703.257.1032 or info@gardenwriters.org.

Garden Writers Association Members
Non Members