#GWA2017 Education | The New Plant Roundup (Kelly Norris & Maria Zampini)
The New Plant Roundup
Kelly Norris & Maria Zampini
Monday, August 7, 9:45AM - 10:45AM
New plants are the lifeblood of the horticulture industry. GWA members love new plants because it sows the seeds of content for another year. Gardeners want to know what's new, what's unique and different and how to find these exciting new developments. Join Maria Zampini and Kelly Norris in a round-up of the latest, greatest and newest plants to hit the market in the coming year.
Kelly D. Norris is an award-winning author and plantsman from Iowa and the first director of horticulture at the Greater Des Moines Botanical Garden, a newly revitalized public garden in Des Moines, Iowa. Throughout his career, his work has been featured in The New York Times, Organic Gardening, Martha Stewart Living, Country Gardens, and Garden Design. At the Botanical Garden, Kelly directs and manages a team of horticultural professionals in all aspects of design, curation, programming, and garden management, after serving as the principal horticulture consultant to the $18 million renovation project completed in 2014. As a writer and photographer, he regularly contributes to popular gardening magazines like Fine Gardening and The American Gardener and industry trade publications, including Greenhouse Grower and Green Profit. He’s popularly known for his book A Guide to Bearded Irises: Cultivating the Rainbow for Beginners and Enthusiasts from Timber Press, which won the 2013 American Horticultural Society Book Award. His most recent book—Plants with Style—debuted in December 2015.
I’m a 4th generation nurseryman and proud of it! After graduating from Penn State with a BS in Horticulture, I ran the family’s 1000 acre wholesale nursery, destination attraction garden center and new plant research and development division. I took a new path in 2009 partnering with my father to form UpShoot LLC, a boutique horticultural marketing firm focusing on sales, marketing and licensing of new plant introductions and gardening related products. In 2012 I was named Director of Plant Development for the HGTV HOME Plant Collection.
I’m a freelance writer for both green industry trade journals and consumer gardening magazines. In January 2015 I released my first book with co-author Pam Bennett titled Garden-pedia: An A-Z Guide to Gardening Terms. Additionally I have spoken nationally and internationally on a variety of gardening topics.
Prior to being elected GWA Secretary in 2015, I served two terms as Region III director. I also serve as co-chair of the Association Outreach Task Force. Additionally, I was the 1st female President of the Ohio Nursery & Landscape Association and International Ornamental Crabapple Society and currently serve on the ONLA Legislative Committee. Locally I am on the Salvation Army Advisory Board.