Introductions to New Plants
Thursday, August 16 | 11:00AM - 12:00PM
Longtime GWA hosts Kelly and Maria curate a showcase of the latest plant introductions, offering concise commentary and insights on new releases in virtually all product categories: bedding plants to trees, perennials to vegetables. Audience members will learn about the latest developments in plant breeding, understand their real and perceived value to consumers and walk away with valuable contact information for plant developers, brands and promoters.
Maria Zampini is the president of UpShoot LLC, a boutique horticultural marketing firm focusing on the sales, marketing and licensing of new plant introductions and gardening related products. She is a freelance writer for both green industry trade journals and consumer gardening magazines. She co-author her first book Garden-pedia: An A-Z Guide to Gardening Terms with Pam Bennett. This ASHS award winning book has gone in to its second printing and is now available in a digital edition.
Kelly D. Norris is an award-winning author and plantsman from Iowa and the director of horticulture and education at the Greater Des Moines Botanical Garden, a newly revitalized public garden in Des Moines, Iowa. Throughout his career, his work has been featured in The New York Times, Organic Gardening, Better Homes and Gardens, Martha Stewart Living, Garden Design and in numerous local and regional media appearances.